Ha! "The cult minus the creepy leader!" CrossFit goes against the mainstream conventional wisdom on health and fitness both nutritionally speaking and in terms of its methodology of getting fit. When people buy into a principle that goes against the majority, it tends to create a community or "cult like" group of like minded thinkers. Secondly, CrossFit is hard! It pushes you to your limits both physically and mentally in an effort to make you better. Not everyone is willing to be pushed to those limits, so the folks that do tend to walk around in their CrossFit gear with a little swagger. Without getting too far down the socio psychological rabbit hole, confidence can sometimes be misinterpreted as arrogance and most people don't like arrogance. CrossFit breeds confidence because it changes peoples lives in ways they never thought possible. And frankly, people who don't do CrossFit don't really want to hear you ramble on about CrossFit so we're stuck sharing our experiences in our own little cult. Shaving you're head and getting tattoos are not required.
What did you do before opening CF940?
I actually still own and operate a freight logistics company. CrossFit is more passion than paycheck for me. My business partner and co-owner, Blake Burleson is the general manager and "head coach". He handles the programming, coach training, and daily operations within the gym and I handle the administrative, marketing, and janitorial (my favorite) side of things. Blake has been in CrossFit for many years and has earned a phenomenal reputation in the CrossFit community for his passion in coaching athletes from all fitness levels and for his standards in judging CrossFit competitions. The TWU women's volleyball program affectionately gave him the nickname "El Diablo" in our first year of doing their strength and conditioning program.
How’d you get into the CrossFit business?
I got turned down by my insurance provider 6 years ago. I was 285 pounds and horribly out of shape and my insurance said I was too high risk to cover. Long story short, I lost 80 pounds and completely overhauled my life by doing CrossFit. At that time, CrossFit hadn't gained the notoriety and popularity that it has today so I made it my mission to share my CrossFit success with anyone and everyone that would listen and do my part to spread the greatness of CrossFit to anyone that would take the first step . Watching people change their lives is still my motivation and I love seeing it everyday I walk into the gym.
What’s your business philosophy and how does it relate to your fitness philosophy?
Work smarter not harder. In business, working less hours and getting paid more would seem obvious. It's no different in fitness. CrossFit will completely kick your ass but the results you will see in comparison to the amount of time you spend in the gym are unprecedented. Obviously a large part of this starts with nutrition but the same concept applies. Be smart about what you eat, be smart about how you exercise, and ultimately you will spend way less time in the gym than the millions of folks at the 'globo-gym' walking on treadmills reading a magazine sipping on their sugar filled sports drink. Yeah, I went there.