Photographer Gregory Sells is dancing in between Texas A&M and NASA. The space agency and Texas university both have booths at the annual SXSW expo, but Gregory—rocking a vest studded with SXSW pins of the past—is too enraptured by the music of the North Texas symphony to notice where he is going. Thanks to a VR headset from the Denton CVB, Sells is enjoying a show at the Murchison even though he is 300 miles away in the jam-packed Austin Convention Center.